23rd February 2012 Aaron Staple/Printing.com

Aaron Staple of Printing.com gave a presentation to a ‘select’ group of 15 members and 1 guest on ‘Is it Fit for Purpose?’  He showed members various samples of leaflets and asked them to select the appropriate leaflets for certain specified situations.  He explained that what is really important is the target market when deciding on promotional material and that the more information provided to Printing.com regarding desired layouts etc the easier the job would be for them to satisfy the customer.

Following the presentation, the members debated whether it would be appropriate for them to promote business categories other than their ‘owned business category’ during the intros and presentations and there was an overwhelming vote to restrict members to their ‘owned’ category.


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